Search Engine Optimization or SEO Definition

SEO is the abbreviation of Search engine optimization. it is a technical process of getting free traffic from the search engines. SEO is a technical method which helps you to increase the rank of your website in the search engine. Search engine optimization is a great strategy for achieving organic, natural and unpaid visitors or traffic from the Search engines. It is a wonderful method to improve Alexa ranking. All over the world people search for products and services. Search engines give huge market platform so every business owner wants his website on the first page. You must be expert in SEO to remain on the first-page search result. SEO main purpose is to make the website easy for visitors, users, and search engines.

What is the search engine?

Search Engine is a global web-based crawling software program. it has Complex Algorithms to search pages and websites to organize the world’s information to make it globally accessible. World top Search Engines are Google, Bing, Yahoo,, and AOL .

What is PageRank in SEO?

The Google owners Larry Page and Sergey Brin have used PageRank technology for the first time. PageRank is an algorithm used by to assign ranks in the form of numbers (0-10) within the World Wide Web. The PageRank shows the importance, reliability, authority and trust of This is a great system for giving rank to websites, pages in the search engines. PageRank method is based on ranking between 0 to 10. With the help of Search Engine Optimization, you can improve page rank of your website.

Why SEO is important for business

Huge and the major source of world traffic are the search engines. Google searches are more than 80% of all the world online internet searches. Other 20% searches are done from Bing and yahoo. All website owners need traffic to get success in business so whatever the site is of content, products, information and any type of product. Search engines are the great source of getting free targeted traffic from all over the world. If you want your website should be globally visible with zero cost you must know the Search engine optimization. There are many forms of online marketing like social media marketing, social network marketing, email marketing, leads marketing, PPC marketing with the comparison of all these given marketing SEO has the very high result with minimum cost. If you are an owner of the website and know the SEO, It’s wonderful for your business growth with zero cost. Now the method and way of doing business in the 21st century have been totally changed. The internet and online marketing have totally changed a way to do business. Doing marketing with Search engine optimization is top of the list because its results are very fast and high.

Now come to the point SEO or the Search Engine Optimization is divided into two categories.
On-Page SEO
All the activities and work like page titles, contents, meta descriptions and title tags, website internal links, website interface etc you do on your website for getting high rank are included in On-Page SEO.

on page seo checklist 2016 | Complete List

Off-Page SEO
All the activities, work you performed out of your website like create backlinks, submitting articles in high PR directory sites and blogs with your website link, social bookmarking etc are included in Off-Page SEO.

off page seo checklist 2016 | Complete List